Exciting news for Girl Scouts and history enthusiasts alike: Juliette Gordon Low is making history once again! As part of the American Women Quarters™ Program, the founder of Girl Scouts will be featured on a special-edition quarter set to be released on March 25, 2025.
This moment is about more than just a new coin, it’s a powerful reminder of Juliette’s legacy in leadership, entrepreneurship, and financial literacy. From managing cookie sales to budgeting for big dreams, Girl Scouts have been building financial confidence for generations.
The American Women Quarters™ Program honors women who have shaped the course of history. Since 2022, the U.S. Mint has featured women from diverse backgrounds who have led in fields such as civil rights, government, science, and the arts.
Now, Juliette Gordon Low joins this distinguished group, alongside trailblazers like Maya Angelou, Bessie Coleman, Celia Cruz, and Eleanor Roosevelt. Her selection is a testament to her vision of empowering girls to lead with confidence and make smart financial decisions—skills that are more relevant than ever.
Did you know that Girl Scouts have been learning about financial literacy for over a century? Juliette Gordon Low’s vision for Girl Scouts wasn’t just about outdoor adventures or selling cookies; it was about preparing girls for the future.
Today, Girl Scouts at every level can earn financial literacy badges that teach skills like:
And of course, the Girl Scout Cookie Program® is one of the largest girl-led entrepreneurial programs in the world, where girls develop real-world business and financial skills that last a lifetime.
Juliette Gordon Low believed in investing in girls' potential—and now, her legacy will be recognized on a coin that represents financial empowerment!
The reverse (tails) design of the Juliette Gordon Low quarter includes powerful symbols of her leadership and the beginnings of Girl Scouts:
This coin is more than just currency—it’s a reminder of the values and skills that Girl Scouts learn every day.
The Juliette Gordon Low quarter will officially enter circulation on March 25, 2025!
For collectors and Girl Scout supporters, circulating-quality coins will be available in two- and three-roll sets, as well as 100-coin bags. These will be available for purchase through the U.S. Mint, offering a unique way to celebrate this milestone.
Juliette Gordon Low’s inclusion on a U.S. quarter is a tribute to her vision, leadership, and the financial empowerment of girls everywhere. Let’s celebrate her legacy and look ahead to an exciting 2025!